Erika Dox-Martinez spent twenty-two years in accounting with the degree, the title and the six-figure salary, and describes that entire stretch as hiding behind a computer. The credentials were real. So was the feeling of being a complete fraud, carrying debt and no savings while working in financial services.
How to Overcome Fear of Visibility as a Woman Entrepreneur
The turning point came in 2012, with an engagement and the realization that the wedding was unaffordable. Looking at the numbers for the first time was uncomfortable, but it started a chain: a ten thousand dollar savings goal, then the wedding paid for, then the debt cleared, then a net worth past half a million. What Erika did not expect was that building Blissful Vida would require the same inner work all over again. Am I worthy. Am I capable. Am I deserving.
She traces the pattern to a childhood afternoon in a shoe store, where a cheaper pair of sneakers than her brother’s taught a twelve-year-old that love came with a price tag, and that staying silent was safer than saying it wasn’t fair. That silence followed her into corporate meetings and later into her own business.
What we talked about:
- The cost of staying in a safe role for twenty-two years
- How an engagement turned into a financial and personal reckoning
- The shoe store memory that shaped her money story and her silence
- Cultural conditioning that teaches women to stay humble and quiet
- Raising her hand at a New York panel while shaking, and the collaboration it led to
Connect with Erika Dox-Martinez
Erika Dox-Martinez is a Trauma of Money certified financial wellness coach and the founder of Blissful Vida and the Financial Bliss Collective.
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