Learn the art of selling with integrity. Meet Kendall Cherry, powerhouse founder and executive ghostwriter at The Candid Collective, who is on a mission to help women rewrite their money stories and master the art of authentic sales through soulful storytelling. In this episode of the Diana Prince Podcast, host Angela Acosta dives deep with Kendall into the real-life challenges and transformative wins that creative women face when building businesses—so you can stop cringing at the word “sales” and start owning your worth.
Kendall draws on her journey from Fortune 100 ghostwriter to thought leader and reveals why so many women feel blocked by outdated “sales bro” tactics and the pervasiveness of the “starving artist” narrative. If you’ve ever wondered how to sell with both heart and integrity—while actually building the business of your dreams—this conversation is your permission slip.
What we talked about:
- Busting through the “starving artist” mindset and rewriting your money story
- The double whammy of scarcity mentality and undervaluing creative work
- How to find and attract your “dream” clients—and what to do once you’ve found them
- Why specificity in your messaging is the real “secret sauce” for premium sales
- Using testimonials and transformational case studies to joyfully sell your services
- The underrated magic of “listicle” storytelling for your content and sales copy
- Creating authentic, high-converting stories even if you’re not a “salesy” person
- Kendall’s book recommendations and sneak peeks into her upcoming field guide
Connect with Kendall Cherry:
Ready to learn more from Kendall and seriously upgrade your sales storytelling? Check out her inspiring newsletter, Wallflower Fridays, where she shares practical advice, real-life lessons, and more actionable frameworks for creative business owners.
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