Creating Curated Care Packages for Moms Everywhere: In the heart of San Diego, a movement has taken root—a movement that has a heart, a soul, and a mission to transform postpartum care. Kim Richards, the founder of “Caring for Mama” a business dedicated to supporting mothers, is spearheading this transformation with her lovingly curated care packages. Her business, born out of personal experience and deep empathy, is a beacon of change in the way society supports new and existing moms.
It all began after Kim’s own journey into motherhood. Her first daughter, Julia, was born in 2018, and like many new mothers, Kim faced the highs and lows of postpartum life. She realized there was a gap in the care provided to mothers, a gap that existed between the medical system and the simple, heartfelt support moms so desperately need. That realization set her on a path to do something about it. “I knew that I wanted to do something that better supports moms,” Kim shares.
The concept of creating curated care packages for moms everywhere and curated boxes came organically. Kim was already assembling care packages for her friends, little bundles of comfort filled with essential items for new moms. It wasn’t until a neighbor thanked her for one such package, expressing how “seen and cared for” she felt, that Kim had her lightbulb moment. What started as a heartwarming gesture turned into a business initiative.
Her care packages, curated with love and attention, focus on sustainable, organic, and clean products sourced from women-owned businesses. Kim emphasizes the importance of these boxes being “just for the woman,” with the core offering directed at self-care—something often overshadowed in the chaos of motherhood. Seven months into her venture, Kim’s business has already seen a whirlwind of interest and need, resonating with mothers who sought genuine care.
But Kim’s mission doesn’t end with new moms. Her vision caters to women in various stages of their lives—whether new mothers, those in the workforce journeying through parenthood, or individuals navigating menopause and beyond. Her custom curated boxes for corporations aim to bridge the gap in workplace care, offering thoughtful and intentional support for mothers returning from parental leave or enduring difficult times. Companies can help provide a holistic approach, blending employee satisfaction with social responsibility.
Kim’s own journey comes with its set of challenges. Balancing her business, family, and personal self-care demands a lot of attention. “My biggest challenge has been setting my own boundaries so that I can maintain my own self-care,” Kim admits. Additionally, entering the world of product-based business was new territory, with financial constraints and logistical challenges unlike her past experiences in PR and consulting.
However, her unwavering belief in community and connection is her secret weapon. Kim is no lone wolf. She thrives in communities like Hera Hub, a co-working space for female entrepreneurs, and The Female Founders Collective. “Community is huge for me. I know I can’t do this alone,” she says.
Brimming with passion, Kim envisions a future where her initiative grows exponentially, with plans to expand her box offerings to address every stage of a woman’s life, both in the U.S. and globally. Her husband’s family in Spain serves as a gateway to a broader global perspective that she aspires to incorporate into her business.
With an unyielding commitment to “shifting the narrative around caring for mamas,” Kim Richards is indeed an inspiration. Her story is a testament to the power of empathy and the impact of meaningful support, one curated box at a time.
10 Questions for Kim Richards
- What’s the one thing you can’t start your day without? Deep breaths.
- Coffee or tea? Coffee.
- What’s your go to guilty pleasure snack? Ice cream sandwich.
- What’s a book or a podcast that’s inspiring you right now? At this very moment, I would say, actually, the tenth house. I just started listening to the tenth house podcast. They have, like, experts talking.
- Fill in the blank. Motherhood is: A wild ride.
- If you could have dinner with any woman in history, who would it be? I mean, Michelle Obama comes to mind even though she’s current day, but I want to be with her always.
- What’s your favorite way to unwind after a long day? I’m not I’m not thinking about what I can unwind. I would say, you know, like, stretching. I don’t know. Like, just moving my body, stretching.
- What’s one piece of advice you live by? I this idea of, like, you never know. So just yeah. That I have this mantra of, like, you never know, so just go for it. You know? Something like that.
- Describe your dream vacation in three words. Quiet, peaceful, and exploration.
- What’s the one word you’d use to describe the work you do? Love.
Kim Richards is on a mission—a mission of love, and she’s ensuring no mom gets left behind.